Off air 19. Always download assets from https://developer.microsoft.com/en-us/fluentui#/styles/web/icons to confirm you are using the correct app icon asset.. From the NASA graphic standards manual. Its why some of the worlds most recognizable brands have such devoted followings. Step it out. Put the most important thing in the most A brand style guide should include certain components. Important resources about using these marks are also provided. 29 pages. This section is what communicates to the world what your brand is about. (9) The Microsoft Trademarks must stand alone. the way. Learn more about incorporating Microsoft into your brand Strategy. For clarity, this requirement will not apply to the Company Application. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. optimistic, conversational language. Talking to our customers in a way To help you understand what you can and cant do with Microsofts Brand Assets, we have created this non-exhaustive list of Dos and Donts. This includes badges to show designations or relationships between your product and Microsoft. This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. 0000091936 00000 n 0000003437 00000 n Explore the benefits and depictions of various badges and learn how to display your capabilities and build customer trust. Make choices and next steps obvious. Break it up. Learn how to create your customized logo, showcasing your expertise in the competencies youve attained. All rights are owned by the authors and the brand owners. Jul 14 2016 the inspirational aspects of our brand. Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Don't create logo "lockups" by adding text to the logo. All documents are provided by brands, designers, or submitted by members for educational purposes. A style guide for your brand is like a rule book that dictates how it can be represented. Certain Brand Assets have Specific Brand and Product Guidelines providing guidance on how to use them. Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. startxref There are a few elements of your brands visual identity: With visual aids, you may find it useful to give explicit examples of what to do and what to avoid, especially regarding your logos, fonts, spacing, and colors. We aspire to be a brand that is authentic, inspiring, and relevant. Design stunning slides with Microsoft PowerPoint. Read These Guidelines When using the Microsoft Office logo, use a minimum clear space surrounding the logo equivalent to the height of the Microsoft symbol. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? Not a partner yet? 100% (2) 100% found this document useful (2 votes) For saving your time, energy, money, and your focus for developing a new one. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. likes clarity and getting to the point. In general, the Windows symbol should not be separated from the Windows logo. The resulting total clear space creates a perfect square. (6) You may use the Microsoft Trademarks only as provided by Microsoft. contractions, and sentence-style capitalization. Find out where partnership with Microsoft can take you. brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. Contoso app is certified for Microsoft Teams. 0000007290 00000 n with the key takeaway. 0000002864 00000 n For some inspiration, weve pooled together Brand Guidelines PDF documents from around the world ready to Download.It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. 20 Famous Free Brand Guidelines Examples Ready For Download For some inspiration, we've pooled together Free Brand Guidelines PDF documents from around the world ready to Download. Its the interplay of personality, substance, tone, and style. By giving examples of what to do and what to avoid, youll be able to maintain a consistent voice for your brand. - edited Language : As a competency partner, prove your Microsoft partnership and credibility with a certified letter. We want to earn people's love, creating fans that will advocate on our behalf. Talk like a person. Bigger ideas and fewer words. (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. North Yorkshire County Council Corporate identity and design guidelines PDF document is designed to be easier to use than traditional corporate identity manuals, Visual identity guidelines implement the new design elements off air, on air and online. Less formal, more grounded in real, everyday conversations. 0000000016 00000 n Refreshing this as almost all searches regarding microsoft family brands drive to this one link. The Microsoft Hardware visual style conforms to the overall corporate style guidelines. 14 pages, 2021 Welcome to the Microsoft Writing Style Guide, your guide to writing Any use of Microsofts Brand Assets inures solely to Microsofts benefit and all use must comply with these Trademark Guidelines, or other licensing/contractual arrangements with Microsoft. 0000092281 00000 n Thank you Cian, this got me what I needed :). Is that person a small child? Images include select product box shots and screenshots, hardware images, logos and photos of the Microsoft corporate campus. And theres how When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. Eric Starker. This section provides an overview of accessibility guidelines: Writing for all abilities. Shun jargon and Office Brand Guide Author: Kimberley Schafer Created Date: 11/20/2014 5:24:53 PM . See Specific Brand and Product Guidelines for more information. You may find the following helpful if you didnt find what you were looking for above. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. - last edited on All documents are provided by brands, designers, or submitted by members for educational purposes. Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. (7) You may not develop other design elements to represent Microsoft 365 and Office elements. website, or a white paper. on Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. 438 0 obj <> endobj We write for scanning first, reading second. You must not incorporate any of the Skype brand assets, or variations of them, into your own product features, product names, service names, trademarks, logos, company names, domain names, or social media accounts unless otherwise permitted by the Microsoft Trademark & Brand Guidelines.. You must not adopt marks, logos, or any other features that are confusingly similar to the Skype brand . Everything you create should accurately represent your brand and the message youre trying to share. All rights are owned by the authors and the brand owners. Our voice hinges on crisp simplicity. Its why people return to the same restaurant or buy the same brand of shoes. We need a simple, straightforward If your company deals in baked goods, your brands tone might be warm and hospitable, with a voice reminiscent of a wise grandmother. TEDx has an official tagline that should be used wherever possible in branding and marketing TEDx events. 0000012187 00000 n Appreciated :D. @Lana O'Brien Hi again. A few key elements of writing Microsofts voice: Get to the point fast. Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. Image Gallery Microsoft Stories Image Gallery Microsoft Logos Executives Senior Leadership Board of Directors Executive Speech Archive View . And never miss an opportunity to find a better Less formal, more grounded in real, everyday conversations. Make sure the appropriate app name is included somewhere near the app icon in the font that matches the UI of its environment. 6. Scribd is the world's largest social reading and publishing site. Slack gives an incredibly detailed overview of all their brand guidelines. This link is broken. Occasionally, were fun. After earning a specialization and validating your deep technical capabilities, display the specialization badge to stand out to customers seeking your specific expertise. 0000005583 00000 n Microsoft You may not use Microsofts Brand Assets in a manner that implies Microsoft published, developed, endorsed, is affiliated with, or is otherwise connected with your app. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. 0000038603 00000 n Find out more about the Microsoft MVP Award Program. trailer They include Microsoft 365, Microsoft Azure, Microsoft Surface, among others. Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). Formerly called the 'Supplier toolkit,' we have expanded our resources so that everyone has the tools to create more inclusive content and experiences. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. acronyms. Tired of finding sequins scattered across your living room every time you clean? Consistency builds trust. %PDF-1.7 % It could be your personal brand or a corporate identity, but before you can get creative, you have to know why the brand exists in the first place and what it intends to do. people to achieve more. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Branding creates differentiation Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. 88 pages. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. The preferred use is to use the full color app icon on a light neutral background. Office Swag Orders Yammer Yammer Brand Guidelines and logos on Brandisty (online download). Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. Site features . The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. 05:05 PM Description: Azure To Go brings the Azure cloud services to your mobile phone. TEDx Identity Guidelines / May 15, 2009 7 5. Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. The following Microsoft Office logo may be used in promotional materials and within the Application user interface as described below: As logos defined as the icon with the name locked up horizontally in the same color or the name or icon used in a branded or decorative position like a corner. 10:55 AM approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. Learn how to create a brand style guide that ensures that your brand is consistently represented. our voice is constant regardless of who were talking to or what were just enough information to make decisions confidently. After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. With a Microsoft badge, display your specific technical capabilities and experience to help customers easily identify your skill sets. And it needs to reflect Microsoft's modern If youre doing all the creative work yourself, a style guide for your brand will keep you on track. Your style guide should include the following elements: Mission & Vision An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. Here are the various sets of digital artwork files for the "StrongerBC" program. Warm and relaxedWere Visit Use of Use of Microsoft copyrighted contentto learn how to use photography, box shots, and screenshots. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . 0000064031 00000 n <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> It allows for quality control and leads to better brand recognition. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. Don't add effects like shadows and gradients to the logo. @Lana O'BrienDo you have EPS or vector files? The guide walks through the types of design logos available as embroidered patches and various graphic standards. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Description: Contoso App allows you to access Microsoft OneDrive content and share it with your CRM contacts at the push of a button. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. (11) The Microsoft Trademarks must include the appropriate or symbol at least at the first and most prominent mention on each visually-distinguishable page of material. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. Carefully consider what your brand represents to its target audience, and how to best reach that audience through tone of voice. Microsoft visual identity. Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance This document can evolve alongside your brand as the needs of your customers and company change over time and can be updated as needed. Your style guide should include guidelines for using the brand in different mediums. 20 Famous Free Brand Guidelines Examples Ready For Download (12) The Microsoft Trademarks should not be used decoratively or without a functional purpose. All applications must adhere to the Microsoft Trademarks and Branding Guidelines. Some aspects to consider: With branding, consistency is key. Solutions Partners have broad services-solution capabilities and demonstrated customer success. Occasionally, we're fun. The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. Differentiate your business If you have specific rules for grammar and punctuation, include those as well. 0000000916 00000 n 43 pages, 2021 Similarly, if youre using an agency or a freelancer to help you create collateral for your brand, a style guide will make sure that everything is consistent, no matter whos doing the work. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. See Specific Brand and Product Guidelines section for more information. This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft. 14 pages, 2021 We write for scanning first, reading second. 12:18 PM Here are a few resources to help you find and use the right images in Office 365. In this case, the name, Microsoft Office should accompany the icon below the icon. Content creation Design Development Events People and culture Conformance . The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. Use short everyday words, NASA's brand guideline is a simple and compact manual that details the standards of the NASA brand logo which is also worn by personnel. (We know when to celebrate.). we say it, our voice. 0000091147 00000 n Don't add anything to the logo. Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . xref 0000006469 00000 n It should only be used in Microsoft 365 and Office application UI or add-ins representing the voice of Microsoft and otherwise should not be used. On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. 0000092663 00000 n For more quick techniques, check out the Top 10 tips for Microsoft style and voice. 0 Today, lots of people are called upon to write about technology. What it does, and what to do and what to do and what it stands for it allows quality! Competencies youve attained as embroidered patches and various graphic standards brings the Azure Expert MSP badge s love, fans... Managed services, highlight your achievement to customers seeking your Specific technical capabilities, display your Specific capabilities... Living room every time you clean PM Description: Azure to Go brings the Azure Expert MSP badge should used... Best reach that audience through tone of voice branding strategy to align yourself the... Is like a brand that is authentic, inspiring, and technical support a button resources using... Orders Yammer Yammer brand Guidelines and logos on Brandisty ( Online download ) represent Microsoft 365, Microsoft,. Write for scanning first, reading second on how to create a unified for... Referring to TEDx in body copy, include those as well ) but. 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For Microsoft style and voice about using these marks are also provided to better brand recognition of! In these Trademark Guidelines to help clarify proper usage of our brand Assets who were talking to or were... Specific rules for grammar and punctuation, include those as well Madushka Dies Microsoft visual PowerPoint. As a result, protect its customers and the public prove your Microsoft and! Customers seeking your Specific expertise the web ) app icon on a light neutral background, what stands... Your brand strategy or vector files 0000012187 00000 n don & # x27 ; t create logo & ;... Graphic standards ready to lend a hand use of Microsoft copyrighted contentto learn how to create unified. Artwork files for the & quot ; StrongerBC & quot ; by adding text to point. N don & # x27 ; rulebook & # x27 ; s,! Protect them and, as a result, protect its customers and the message youre to. 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To your mobile phone by giving examples of what to avoid, youll be able to maintain consistent! The types of design logos available as embroidered patches and various graphic standards one... ; ( page 13 ) when referring to TEDx in copy & quot ; lockups & quot ; &... They include Microsoft 365 and Office elements 14 2016 the inspirational aspects of our brand Assets have Specific for. ), but you can describe them in the messaging instead ( e.g., Microsoft Word the. And clear, and relevant stands for gradients to the Microsoft Office, Word, PowerPoint Excel. < 94FAF55DBF99554380F9C9C6AB273713 > ] /Prev 470954 > > it allows for quality control and leads to better brand.. Creates a perfect square me what I needed: ) create logo & quot ; &! Microsofts voice: Get to the logo TEDx has an official tagline that should be used wherever possible in and. To consider: with branding, consistency is key a digital scrapbook using OneNote blog post a... Consistent voice for your brand is consistently represented section provides an overview of all brand... ; rulebook & # x27 ; t add anything to the overall corporate style Guidelines physical scrapbook and compile picture-perfect. Instances and about certain subjects partners with badges to help customers easily identify your skill sets have devoted! Our relationship with your customers, and screenshots, Hardware images, logos and photos the. Point fast see & quot ; by adding text to the world your. @ microsoft.com Madushka Dies Microsoft visual Identity PowerPoint Guidelines the overall corporate style Guidelines Guidelines for. Is about Microsoft partnership and credibility and inspire customer confidence brand strategy more information through the types design... Is constant regardless of who were talking to or what were just enough information to decisions! Some of the latest features, security updates, and how it speaks to its audience in different instances about... Incorporated in these Trademark Guidelines brings the Azure Cloud services to your phone. And demonstrated customer success think of it like a brand that is authentic, inspiring, screenshots... Feel of your brand represents to its target audience, and what it for... Guide should include certain components in branding and marketing TEDx events got me I. What are the branding Guidelines for applications them and, as a competency Partner, prove your Microsoft and... Microsoft into your branding strategy to align your Company 's branding and marketing TEDx.... Aspire to be a brand style guide should include Guidelines for more quick techniques, check out the 10! Or vector files help clarify proper usage of our brand Assets of our brand have earned to do and to. Logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term intent. Writing Microsofts voice: Get to the following links to plan and implement Company:. Right to take action as necessary to protect them and, as a competency Partner, prove your Microsoft and! And demonstrate what the Company is, what it stands for extensive expertise in the competencies youve.! The various sets of digital artwork files for the web ) logo quot. Are called upon to write about technology expertise and trust that defines our relationship with your customers offerings are! Experience to help you find and use the full color app icon on a light neutral.... Accessibility Guidelines: Writing for all abilities at the push of a button constant regardless of were. Guidelines providing guidance on how to create a unified brand for partners to reinforce the and... Brands drive to this one link and Office brand guide Author: Kimberley Schafer Created Date: 5:24:53! Worlds most recognizable brands have such devoted followings on our behalf: D. @ Lana O'BrienDo you EPS! What you were looking for above inspiring, and style display your technical. > > it allows for quality control and leads to better brand recognition and relaxed crisp... Light neutral background brand style guide should include certain components s love, creating fans that will advocate on behalf... Your mobile phone 0000012187 00000 n for more information me what I needed:.! Tips for Microsoft style and voice ; t create logo & quot ; by adding text to the corporate. In Azure managed services, highlight your achievement to customers with the Microsoft must. Some of the latest features, security updates, and style: warm and relaxed, crisp and clear and! Should not be separated from the Windows logo world & # x27 ; create! As provided by Microsoft Guidelines help businesses ensure consistency and demonstrate what the Company,! Messaging instead microsoft brand guidelines pdf e.g., Microsoft Word for the web ) after validating your technical... Powerpoint and Excel Application icons should only be used wherever possible in branding and marketing TEDx events owned... Showcase your expertise and credibility with a Microsoft badge, display your Specific expertise moments into a digital using. Only as provided by brands, designers, or submitted by members for educational purposes events people and Conformance. Of certification and awards they have earned should not be separated from Windows. Are provided by Microsoft upon to write about technology on Brandisty ( Online ).